Glossary
From A for AGF Videoforschung to Z for zapping, the most important technical terms in video research are explained here.
Reporting base
The reporting base refers to the number of all persons – weighted (potential) or unweighted (number of cases) on which an evaluation is based. These persons usually represent the population of the AGF Panel, but they can also be a smaller group, depending on the definition. In evaluations, the reporting base acts as a prefilter for the target group.
Back to list