Glossary
From A for AGF Videoforschung to Z for zapping, the most important technical terms in video research are explained here.
AGF Panel
The AGF Panel is one of the world’s biggest television panels, with 5,400 daily reporting, representatively selected households and the more than 11,000 persons who live in these households. Thus, it tracks the television usage of 75,294 million persons aged 3 and over or 38,753 million TV households whose MIE speaks German (01/01/2021). The usage of this population is representatively tracked for both the entire Federal Republic of Germany and for the individual states of Germany. It is operated by GfK on behalf of AGF.
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